I’m deep thinking here for a moment. You don’t mind do you? Here goes: “Websites are becoming appendages of Facebook, rather than the other way around. For a website to maintain relevance, it must be social. The reasons websites are becoming obsolete is that we don’t have the tech tools to make them more social. Facebook is stealing our thunder.”
There! With that said, I think that both the website and the Facebook page are paramount, however, I often drive traffic to the Facebook page as opposed to the website. I do this for some businesses, but not all. It depends on the business model. Many businesses are looking to build community, and let’s face-it, engagement is easier and multi-tiered on Facebook and not on regular websites. I do drive traffic to the corporate website from the Facebook page, but try to keep the community hub on the Facebook Fan page, or at the very least, on Twitter.
If the client has a website that is content or community related, such as a forum or a membership site, then I would absolutely drive traffic to the website itself. If the website is a news site, then by all means–that’s the only place you want eyeballs to go.
