Topic: How to Grow Your Business by Digitizing Your Sales Process

http://dotjenna.tv

Friday’s @ 1pm – 2pm CST

http://dotJENNA.tv

This show will give absolutely unheard-of tips for leveraging the efficiencies of the web and of social media, so you can sell more than ever (no BS). I’m all about helping you save time, make money and be more productive. Are you stuck in Old School? Time to think outside the box! There are new ways to sell. Easier ways to reach people. Faster ways to network and convey your benefits to your prospects. Check out my show! Let’s take your business to the next level. Growing your business is easier than ever with the wonders of social media. Let’s make it happen.

Discussion Points

We will be considering the following concepts for Friday’s show:

• How to use social media to make your sales presentations better.
• Using social websites to reach a broader audience with your message.
• Leverage viral marketing to expand your reach and do more with less effort.
• Learn to get your vital information in digital form to eliminate repetitious actions.
• Figure out ways to use the written word to solidify your message.
• Learn to build rapport and credibility using social media tools.
• Find out new social media tools for getting your message across.
• Understand what blogs are all about when it comes to sales presentations.
• Personal branding for any type of sales.
• Building a community of your target market, even if they aren’t online.

I can’t wait to share this exciting topic with you. Again, this information has just been about to explode out of my mind!!! I can’t wait to share all the neat ways you can be more productive, reach more people in less time, and sell more and grow your business using social media. JOIN ME. It’s like a free coaching session.

See ya there!

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You have tons of friends on Facebook, right? How are you going to keep track of all these people? Yikes! It can get scary, especially when your friend list goes up over 1000. Time to get organized by using Facebook Lists! The more organized you are, the better you will be able to get your message across to your network. A small, well-organized network is more beneficial to you than a large network that’s disorganized and unrelated. While a bit tedious to set-up, Facebook Lists are vital, as they can save you precious time later, and they give you control over who sees what on your Facebook account.

Why Facebook Lists?

Facebook lists have undergone changes each time the Facebook interface changes, so it can get confusing if you don’t keep up with the details of the system. The two main benefits of Facebook Lists are:

• Saving Time
• Granular Privacy Control

Saving Time

Facebook Friend Lists save you time in a number of ways:

Organize Your Network. Facebook Lists allow you to group people according to variables such as geo-location, relationships (ie: family, high school friends, clients, prospects, vendors).

Keep Track of Network. When all your people are organized into Facebook Lists, you can filter view the Facebook status updates of a particular group (i.e. when you are logged into Facebook and are focusing on business or personal, you can select that particular list and see those status updates only.)

Communicate with List Members. Facebook does not allow you to send a bulk email to everyone on your Friend list, but you can email all the members of a particular list. This is very convenient and saves tons of time as opposed to finding all the people you want to find individually.

Invite List Members to an Event. You cannot invite all your friends to an event with one click. No. You must click on each individual person’s face in a long-drawn out, arduous process. When you have your network divided into lists, however, Facebook gives you the ability to invite the entire list to your event in bulk. Woo Hoo! This process can save you (or your staff) hours of time for each event.

Granular Privacy Control with Facebook Lists

Facebook Lists allow you to use the granular privacy tools of Facebook when posting status updates. (ie: you can choose which lists will receive which posts).

Custom Privacy Settings.
Customize your privacy settings based on lists (You can limit based on list what aspects of your profile your friends can see). Customize your photo album privacy settings so only a particular list can view them

How to Use Facebook Lists

First things first. there is no longer a direct link to access the Facebook Friends. In order to control your Facebook Lists, go to your Facebook Friends page here:

http://www.facebook.com/friends/

The page you reach looks something like this:

Click to See Larger Image

How to Create a Facebook List

Some lists are already created for you by Facebook. You have the ability to create up to 100 lists of your own.

1. Log into your Facebook account.
2. Click on Account on the right hand side of your screen.
3. Click Edit Friends.
4. Click “Create New List
5. Type in your List Name.
6. Select the Friends you would like assigned to that list.
7. Click “Create List.”

Recommendations: Think about the various ways you want to organize your network. List titles may include: Friends, Family, Church, High School, Peers, Prospects, Clients, Vendors, Dallas, USA, Real Estate, Legal, etc…

Adding Friends to a List

There are only two (2) ways to add friends to a list on Facebook. This is a huge problem, and in many ways makes the List feature less usable, simply because of the time it takes to organize your friends. You can add up to 1000 friends to each Facebook List.

Adding Existing Friends to a List

Sorry to say, there is no more convenient way to put existing friends into a list than this:

1. Go to http://www.facebook.com/friends
2. Add each friend to the list individually.

Here is a photo of the Friends page, and the List drop down box.

Click Pic for Larger Image

Adding New Friends to a List.

When you are making the Friend Request yourself, you can put the potential friend into a list like this:

Click for Larger Image

Since it’s so much trouble to add existing Friends to a list, it’s better to add people to the right list as soon as you add them to your Friend List. BUT! Here is the tricky part!!! You can’t accept friends the usual way if you want to add them to a list!!! If you want to get the option to add new Friend Requests to a List, you must accept them from the NOTIFICATIONS Link only–NOT the Friend Request link. (Crazy! Hey, nobody asked our opinion!!!)

DON’T ADD FRIENDS THIS WAY!!! (If you want to add them to a list.)

Click pic for larger image

ADD FRIENDS THIS WAY… (If you want to add them to a list)
[insert pic]

Want to target a status update to a particular list?
Once your lists are created and your friends are added to

1. Type your Status Update in the box.
2. Click the Padlock image next to the Share button.
3. Select on the drop down Customize.
4. Under Make this Visible select Specific People on the drop down.
5. Type in your List Name in the box.
6. Click Save Setting.
7. Click Share.

Your status will only be visible to the list you assigned to see it.

FAQS about Facebook Friend Lists

How many friends can I add to the Facebook List? You may add up to 1000 friends to each Facebook List.

How many Facebook Lists may I create?
There is a limit of 100 Facebook Friend Lists.

I need to manage my lists. Is there a page (other than the home page) where I can see all my lists? You can view and manage your lists from the Friends page: http://www.facebook.com/friends.

How do I delete a Friend List?
To delete a Facebook Friend List, 1. Select the list from the Friends page. 2. Click “Delete List.”

Contributed by Lissa Duty of http://lissaduty.com, a social media marketing strategist that specializes in helping her clients leverage Facebook, LinkedIn and Twitter to grow their brand awareness either by teaching them or performing social media maintenance on their behalf. Lissa invites you to connect with her on Twitter , Facebook and LinkedIn .

Use of social sites by older consumers (50-64) is up nearly 90%.

Many have the misconception that social media is only embraced by the very young, however, statistics show that is not the case. In fact, sites like Facebook and Twitter have seen a great rise in use by older consumers.
Article

51% of visitors say the the reason they visit social media sites, communities and blogs is to “have fun.” http://slidesha.re/dk31Oz

The fastest growing segment on Facebook is 55-65 year old females.

• Facebook growing in every age/gender demographic.
• Fastest growing segment: Women over 55, up 175.3% in the last 120 days.
• Facebook growing faster with women than men in almost every age group.
• Women comprise 56.2% of Facebook’s audience, up from 54.3% late last year.
• 45% of Facebook’s US audience is now 26 years old or older.

Womanetics: March 2010

Over 50% of the world’s population is under 30 years old, and 96% of them have joined a social network. @Socialnomics

People on Facebook use it every day.

People are not only on Facebook, but they USE Facebook.

• There are over 900 million objects that people interact with (pages, groups, events and community pages)
• Average user creates 90 pieces of content each month.
• More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.

1. Fame
   1. Old time
   2. Celebrity
2. Hollywood Fame vs. Internet Fame
3. Superstar
   1. Why become a superstar?
   2. Who needs to be a superstar?
4. Common Elements of a Hollywood Superstar
   1. Show
   2. Big Deal
   3. Larger than life
   4. Sought after
   5. Exalted
   6. Respected, worshipped by pop culture
   7. Media
5. Roll of Media
   1. Media has reach to masses, spreading this info about certain stars
   2. “Hype” by marketers
   3. Reality television
   4. We are entertained by stars because they make us feel connected, give a common thread of discussion.
6. New Capabilities of Social Media
   1. Today we have the ability to spread info about our own selves.
   2. Hype no longer tolerated – Authenticity required
   3. People bond with people, not objects or logos
   4. People get together and talk about people
   5. Today we don’t need stars to feel that “connectedness,” we are connected through social media.
   6. Social media serves our needs to connect.
7. Our future
   1. SM Turning everything on ear
   2. Brand advertising
8. Requirements of Social Media Superstardom
   1. 7 Steps to social media success
      1. i.     Brand (purpose, front-man, authenticity, spin)
      2. ii.     Audience (those who need whatever it is you have)
      3. iii.     Attract (Captivating imagination & attention)
      4. iv.     Captivate (Value content)
      5. v.     Bond (Treating people with respect, showing humanity for relationships)
      6. vi.     Convert (Tied with purpose – Not exploitation, we are goal-oriented psychologically, we respect agendas, so long as they are direct and not hidden)
      7. vii.     Continuous Engagement – Top Theory
      ]]> http://www.dotjenna.com/how-to-be-a-social-media-superstar/feed/ 0 http://www.dotjenna.com/social-media-tip-think-like-a-magazine-editor/ http://www.dotjenna.com/social-media-tip-think-like-a-magazine-editor/#comments Sat, 28 Aug 2010 17:29:09 +0000 dotJenna http://www.dotjenna.com/?p=4869 I regularly advise my small business clients to, “Think Like a Magazine Editor.” Yes, social media marketing requires more out of us than we ever had to do before, and wearing the hat of “writer,” let alone “editor” can be daunting. Nevertheless, it’s a requirement if we are to truly capture the attention of our target market and keep them captivated or “stuck” to us as a prized information resource online. You need to think of your Facebook and Twitter feeds as a type of mini-magazine.

      Questions to Answer

      Thinking like a magazine editor when your posting on Facebook is only half the battle in the whole scope of marketing to your target market effectively online, but it’s an important one. This will help to give you a frame-of-reference when deciding whether a post is relevant or not.

      1. What is the theme of your magazine?
      2. Who is your magazine geared toward?
      3. What is the content of the magazine?
      4. What do your magazine readers want to know?
      5. What interests your readers?
      6. What annoys your readers?
      7. How often should you advertise?
      8. What will you offer your readers to view today?
      9. Are you posting theme-related items, or are you posting hodge-podge?
      10. Are your posts geared toward the class and interests of your audience?

      Characteristics of Magazine Content

      • Magazines are theme-oriented.
      • Each magazine caters to a very specific niche target market.
      • Magazines contain a variety of info types.
      • You find small segments for quick reading, photos and longer articles.
      • Lots of self-help tips, advice, solutions & Q&A.
      • Novelty items with fun-to-know facts related to niche.
      • Experts and relevant celebrities are consulted and fawned over.
      • Top-10 Lists.
      • Entertainment Reviews, Book Reviews, Music, etc…
      • Magazines contain a little of everything!
      • Photos, photos, photos & photos.
      • Ads are included, but do not (usually) overpower content.
      • Cartoons, Editorials, Opinions.

      Magazines have a little bit of everything in them! Everything, that is, pertaining to a particular topic. When you read Car & Driver, for example, the reader expects to become more informed with the latest cars, equipment and performance tools. Magazines are fun, easy ways to become enthralled with your favorite topic. Your Facebook page should be the same way by providing content that intrigues your very best prospects, or whomever you’re trying to bring into your community.

      I’m not suggesting that you take away the personal aspects of your Facebook posts, heavens no! The fact that you can be personable is a huge plus in the world of marketing, don’t throw that away. What I’m advising is that you write (or gather) and distribute among your community, great, interesting content that keeps them waiting for more in addition to all the other things I teach you to do. For more about content to post on Facebook, check out my 25% Rule for Facebook Marketing.

      Your “Magazine” Brings Business

      If you take this approach with your social media marketing on your blog and through your social media accounts such as Facebook, you will begin to create a loyal following of those who appreciate what you’re saying in no time. If you’ve done your home work, the people who will be in your network will be people who are also those in your “ideal client” category who will eventually trust you when it comes time to buy whatever it is that you or your business have to offer. This is the nature of social media marketing in a nutshell: Providing valuable information to those in your target market so that they will “stick” to you, trust you and buy from you.

      If you have questions or comments about this article, do take a moment and leave them in the comments section below.

      
      

      ]]> http://www.dotjenna.com/social-media-tip-think-like-a-magazine-editor/feed/ 5 http://www.dotjenna.com/social-media-monitoring-tools/ http://www.dotjenna.com/social-media-monitoring-tools/#comments Sat, 28 Aug 2010 05:25:19 +0000 dotJenna http://www.dotjenna.com/?p=4841 Another neat thing about the Age of Social Media is that we can monitor what people are saying about our brands–and competitor’s brands as well. This is extremely cool, and something that would have been practically impossible to do just a few short years ago.

      Social media monitoring tools allow you to monitor what the social scape is saying about your brand. There are some terrific, free tools on the market, and some others that charge a fee. This page will give you the latest I know about Social Media Monitoring Tools, as well as tips for monitoring your brand.

      We are able to monitor Blogs, Web Pages, Forums, Facebook Fan Page Posts and Comments, Tweets and other user-generated content throughout the world wide web. How great it is to be a marketer on the world wide web. Speaking to Mark Borden, Editor of Fast Company Magazine, he told me of a story of the President of a very prestigious US Corporation who was able to respond to an outcry on Twitter immediately and resolve a potential disaster simply because his company was actively listening to what the market was saying. It’s mesmerizing to think that I can tweet about a problem with say, @Starbucks and receive a response the very next day. This kind real time customer service will be the hallmark of successful businesses of the future.

      The Google Alert system was very helpful to me recently when I found a disparaging blog written about me. It was great to get the information and address it immediately. So great, in fact, it ended up getting my article “answer” tweeted by Guy Kawasaki. There is power in listening to the Socialverse.

      You not only want to listen to your own brand’s signal, but also to that of keywords pertaining to what you do, competitors and other items that make a difference in your business. You can learn valuable information for your efforts, stuff you would never have grasped in the past is available for the avid listener online.

      Google Alerts

      Google Alerts monitor the news, blog posts, images and video.

      Social Mention

      Social Mention offers a real-time buzz widget that you can add to your website to show the world what’s being said about your brand, or event or your industry. This nifty, free site monitors blogs, networks, microblogs, bookmarks and more.

      Social Mention monitors the following:

      Strength: The likelihood that your brand is being discussed in social media.
      Sentiment: The ratio of positive to negative comments.
      Passion : Measure of people who talk about your brand, do so repeatedly.
      Reach: Reach is the measure of the range of influence.

      Also tells top keywords, top users and top hashtags. Social Mention also allows you to set-up email alerts for reviewing once per day about any keyword phrase you wish. Listening to competitors is fabulous because you can see exactly what they’re up to, and follow them or determine their marketing strategy based on their social media involvement. For some companies, it can be akin to seeing behind enemy lines.

      It will also give you ideas of what others are doing in the world of social media so you can decide if that is something that you want to do as well. When doing a search in Social Mention, or other alert type social monitoring tools, use quotation marks to prevent getting unwanted results.

      BoardTracker

      Board Tracker tracks conversations on forums and discussion boards. According to their website, this social monitoring tool allows you to, “Identify trends and track competitors to stay ahead of the game. Measure effectiveness of your marketing and social media campaigns over time.” You can also, “discover the influencers, monitor and protect your brand and reputation, find and engage your customers and critics. It offers social media metrics with detailed graphs and advanced analytics based on quality data.” Board Tracker also “Advanced alerts & tracking options with alerts by email, twitter, sms, rss.. get that important message wherever you are!”

      I find that Board Tracker is a handy tool for finding forums that are actively discussing keywords relative to the small business, real estate and legal industries. This tool offers a wealth of information that you can’t get from the other tools which don’t focus on discussion boards.

      Here’s a full list of Free Social Media Monitoring Tools by Steve Farnsworth.

      ]]> http://www.dotjenna.com/social-media-monitoring-tools/feed/ 0