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Tanna Telligman (officially “Coach Tanna”) is a new client in dotJenna’s Influence Incubator Program. dotJenna and her team are packaging the fitness expert’s existing offline offerings into a seamless social meme that will captivate her niche market.

Working closely with Coach Tanna, dotJenna is formulating her online marketing strategy and implementation, including Brand, Name, Color, Image, Website, Strategy & Message. dotJenna is also handling social media consulting, coaching, marketing automation, and social media implementation and outsourcing for this sassy diva. Look for her on Facebook, Twitter, YouTube, Pinterest & all the other social media websites.

dotJenna will be producing exclusive content for Coach Tanna, including articles, website content, program content, and process documentation. Keep an eye out for her weekly YouTube show consisting of super-hot tips for her “GET HOT NOW!” Online Weight Loss Program. dotJenna says, “We have a knack for helping people get the message that is in their hearts, up on the web for mass exposure.”

Coach Tanna is also a rep with the network marketing firm, Ariix, which handles 360 degrees of health and wellness, including: physical, nutrition, financial and more… She is extremely knowledgeable about all things health and fitness, and truly a delight to know and watch. Her new website and blog are soon to be launched, as well as a range of attractive social media content in the coming weeks.

dotJenna’s “Influence Incubator” is a springboard for talented individuals with a message to share and something valuable to sell online. We package your image into a palatable social meme, help you come to life on the web, and help you become FAMOUS among your niche target market throughout the social web.

Press Contact:

dotJenna
972-510-9177

Tanna Telligman - Coach Tanna

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About 40% of everyday speech is devoted to telling others about what we feel or think. Now, through five brain imaging and behavioral experiments, Harvard University neuroscientists have uncovered the reason: It feels so rewarding, at the level of brain cells and synapses, that we can’t help sharing our thoughts.

‘Huge Opportunities’ For Newspapers In Web Video, Survey Suggests – Science Daily

When Newspapers Go Online-Only: Income Slashed, Web Traffic Falls – Science Daily

The study predicts that as more newspapers adopt the online-only model display advertising income will fall and titles will come to rely on other income streams such as:

•‘Permission marketing’ via opt-in content such as specialist email newsletters

•Partnerships and services as well as events that build on newspaper brands

However the authors also warn that online-only newspapers will find it more difficult to build brand visibility and maintain independence as the financial pressures to syndicate content increase, and merges and acquisitions continue apace.

One of the first things we do is choose a main accent color, and second, is to schedule a photo shoot. We can use these fancy photos to get you famous among your target market. Remember what dotJenna says, “Fame is the proliferation of image.” These photos can be used for creating your website, for building banner ads, for displaying special content, for pinning on Pinterest. In short, your photos are your digital persona to help people get to know you. We need a variety of shots to really get a feel for who you are.

This article consists of my recommendations for Influencer Photos for your Influencer Website.

1. Wear one color, simple outfit.

Wear one color. If you can find something in your signature accent color, this is best. If you cannot, then try to get something that does not compete with you. Your clothes should not have a lot of detail. Women, dresses should not be too short. If you have a good figure, show it. Men, you want to look relaxed, business casual.

2. Get different poses and angles of your face.

Try not to make every shot looking straight into the camera. Contort your body a bit, lower your chin, look up. Try to get different angles of your face. You need more than a few photos for use throughout your social media marketing campaign, so make it more interesting by showing various aspects of your face.

3. Always look into the camera.

Every shot should be of you looking into the camera, however, not always directly flat-faced aligned. No matter what pose you make, always look straight into the camera.

4. Take various poses.

Different poses can be used throughout social media to highlight you and make you come to life on the web. Here is a list of the types of poses we may need… If I am building your Influencer Website, then take lots of these, then send me a few of each.

• Straight into camera smiling
• Straight into camera grinning
• Straight into camera serious
• One arm out to right like you’re holding something
• One arm out to left like you’re holding something
• Totally excited pose
• Standing with arms crossed
• Standing with arms open
• Standing with arms up
• Sitting down, relaxed
• Body tilted to left or right, eyes looking at camera
• Ready to rock-n-roll pose
• Oprah pose
• Mouth wide open, body sideways pose
• Legs wide, arms on hips
• Legs together, one arm on hip

5. Use a Green Screen or White Background.

We will most likely be removing the background on these photos, so make it a smooth process by getting your shots done in a studio setting with a smooth, white or green screen behind you and below. Try to make sure that there are no shadows on the background, as these are very difficult to remove with photo editing software. The less background there is to remove, the lower your production costs.

6. Take full-body shots.

Your Influencer Photos need to show your entire body from head-to-toe. This helps you to “come to life on the web.” We will not always use the entire body shot for every photo, but it is helpful to have that option.

dotJenna Photoshoot 2010

7. Use a professional photographer.

You need full, professional, color photos. You don’t want to skimp on this one. A professional photographer generally knows how to take pictures properly. He or she will know how to use the proper lighting and screens to get your Influencer Photos perfect.

8. Send the photos to your web developer in jpg format.

Your web person does not need the gigantic raw files that are generally produced by your photographer’s camera. We just need smaller sized photos that are about 1000 pixels wide at the most. The web requires that we use smaller sizes to keep your site from stalling during download. Smaller sized photos are also easier to work with too. When sending to your web developer, send a link to the display site, rather than emailing them all (if possible).

9. Relax in your photos.

You want to appear cool and collected. Do your best to relax. You want to be yourself. Think of the message you are sending to your audience. What do you want to convey? What will your content be about? Are you trying to convey that you are a trusted business leader? Think about these thoughts as your are posing. Are you talking to moms? Think about those moms you want to reach while the camera is flashing. Relax and be yourself. An uptight, fearful attitude is easy to detect, so chill out.

10. Take a bunch of photos.

Play like a movie star! Don’t skimp on the quantity of photos. We may not use them all, but you never know. It’s good to have a wide selection when we’re developing your content. Try to get 100 photos or more. Try to get your personality onto the pics as much as possible.

11. Bring a few outfits.

You don’t want to be going to get photos done every day, so make the most of your first time. I am STILL using photos from my photo shoot done with Thomas Garza 2 years ago! Bring a few outfits to change things up a bit.

Tanna Talk - Nutrition Consultant

Photographer Recommendations

You need a photographer who has a studio, or who can set-up their screen and lights at your location. If you are in Dallas / Fort Worth, I recommend the following photographers:

• Bob Manzano Photography
• Thomas Garza Photography
• James Edward Photography

Quick Tips

• Ladies, watch out for low-cut outfits. These don’t work well.
• Make sure you get a ton of poses & send to me.
• Men. Relax. This is not a funeral.
• Use more than one outfit, including dressy & casual.
• You are a Superstar!!! Act like it in your pics!!!
• Watch out for these Facebook Profile Photo Mistakes.

These are my tips for today. I’m sure there will be more as time goes by, so this list will grow. If you are a client of dotJenna or The Marketing Shop.com, we appreciate your business, and look forward to seeing your awesome results!

1. Talk with them.

Robert Stern, one of our Certified Superstars says, “When people post on your wall, or comment on your posts. answer them back. Start a conversation in the thread. When people post on your wall, or comment on your posts. answer them back. Start a conversation in the thread. ”

Carol Bauza, one of our newbies has it right when she says, “If they comment…comment back! =) I’ve had numerous extended conversations with people that way! And others jump in!”

2. Post things that elicit an emotional reaction.

This may be pics of you with your family. A short, touching story about your husband, grandma or some other deep universal bond… Posting family related pics will show them that you are a real person. Showing your a real person will help your network to relate with you, form a bond with you.

3. Share your life.

Robert Stern, one of our Certified Superstars says, “Show them your interests…
Your family, your hobbies, your memories, everything.”

You should share your whole life, not just your personal life. I (dotJenna) recommend that you share details about your work-life too.

Robert says, “You can incorporate it but show it as both like, ‘I am picking up a Starbucks now as I go to meet my new first time home buyers. Can’t wait to meet them and get them into our area!”

This is a good way to do it, that way you don’t look like you’re obviously marketing, but you are letting people know what you do in a subtle, but clear way.

4. Share your FEELINGS.

Any time you post a fact, you should try to find a way to post how you FEEL about that fact. This humanizes your statement and pulls your reader into your process. A blanket statement is bland and boring. Tell us how you FEEL and your words come to life.

Robert has a good point, he says, “Show your excitement in your words. (Not over excited about it), but that you are passionate about things.”

5. Pull your network into your process.

Tell people about your trials and triumphs that you are facing work-wise… Like, I’m working on being the top Agent in this office, or I want to be elected next year, or whatever your dreams and aspirations are… Share it so when you win, everyone can win with you… This is a great way to bond.

6. Be bright and cheerful.

People are longing for connection. If you are bright and cheerful, this emotion is contagious and it spreads to everyone. People like people who are cheerful.

Carol Bauza says, “Post a positive quote or thought…and smile =).”

Nice photos are also good, as well as GOOD NEWS!!! Always share your Good News with your network… If you make a sale, SHOUT IT from the roof tops!!!