Hoopla Content is a phrase I’m coining to describe a very necessary and important part of the Facebook Marketing strategy for businesses of all sizes. It is the content that keeps your community on the edge-of-their seats, anticipating what will be next. Hoopla Content is commotion, a reason to shout, drawing attention to your brand and engaging your community and network in the process. It’s about making a big deal of upcoming events, promotions, contests and/or content. It’s all about hoopla, making things more lively, exciting, fun, engaging and ultimately addicting.
Think of HOOPLA CONTENT like a movie preview, only it’s shorter and broadcast more often through social media.
According to Dictionary.com, “Hoopla” is “bustling excitement or activity; commotion; hullabaloo; to-do.” That’s exactly what Hoopla Content is intended to do in your network, cause a commotion, stir excitement. You must have Hoopla Content that is new, exciting and fun if you want to get the attention of people through the social media networks.
Special from Food Network
Filming at Cinnabon
Nordstrom Hoopla Content
Whole Foods Hoopla
Healthy Choice Hoopla Content
Image: Allison Gregory Fine Art
Social Media Expert Services for Small Business
Dallas Social Media Marketing Company
