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“Advertisers are going to have to learn how to deliver messages with frequency and low cost if they are to cope with the increasing competition for the consumer’s attention. Seth Godin’s Permission Marketing is a big idea.”
Permission marketing is the privilege (not the right) of delivering anticipated, personal and relevant messages to people who actually want to get them. It recognizes the new power of the best consumers to ignore marketing. It realizes that treating people with respect is the best way to earn their attention. ~ Seth Godin
–Lester Wunderman, Chairman-Emeritus of Wunderman Cato Johnson, the largest direct-marketing firm in the world, author of Being Direct.
Seth’s Blog – Permission Marketing
Fast Company Interview with Seth Godin
The New Consumer – Marketing Pilgrim
New Thinking About Consumer Marketing – Business Week
Technology has changed commerce & information the centralized “push” model to the “pull” model of decentralized networks. #dotjenna
http://www.cooperationcommons.com/node/416
