Social Media Info Content is content (articles, videos, podcasts, blogposts, etc…) that informs your readers. Now that you are a social media marketer, you need to think about your readers, just as an author would. Your network is your readers, your target market and your audience.
The purpose of Social Media Info Content is to give you a presence online. If you do not have any social media content, you are nobody online. You MUST have info content if you want to build a following of professional people who have enough money to buy the things you are selling. Very few people are so fabulous that they can just entertain all the time.
People are hungry for information. You need to fill them up. This info content enacts the Law of Reciprocity. Which means that people are hard-wired to feel obligated to those who do them favors.
- News Posts – Posts you get from the internet about news pertaining to your niche.
- Mental Currency – This is information that is in your head that you get into digital format such as a video, article or podcast.
- Instructional Content – People love “How To” articles, and articles that give 10 steps or 5 steps or 3 steps.
- Shared Content – Content that you share from other experts in your field, or those with whom you have built a strategic alliance.
